Sticky gel versus whipped marshmallow. Two cult primers, two textures, one clear winner for long wear.
8.2
KADS SCORE
Quick Take
The e.l.f. Power Grip Primer and the NYX Marshmellow Primer are the two most talked about budget primers on the internet. The e.l.f. grips with a sticky hyaluronic gel for $10, while the NYX smooths with a whipped marshmallow root formula for about $17. Both extend makeup wear, but they suit different skin moods.
Loves
- e.l.f. costs just $10 and grips like glue
- NYX whipped texture blurs texture beautifully
- Both are vegan and cruelty free
- e.l.f. suits oily skin, NYX suits dry skin
Not For
- e.l.f. sticky feel is not for everyone
- NYX costs nearly twice as much
- Both need 30 seconds to set properly
- Neither replaces a good skincare base
The Details
Full Review
Quality
The e.l.f. Power Grip Primer is a clear gel built on hyaluronic acid and niacinamide that dries down tacky to physically grip foundation. The NYX Marshmellow Primer is a whipped cream texture infused with marshmallow root extract, promising 10 makeup extending benefits including 16 hour wear. Both feel well made for the price, with the NYX offering a more cushioned, blurring application and the e.l.f. delivering a stronger hold.
Value
At $10 the e.l.f. is one of the best values in all of beauty, and its grip rivals primers three times the price. The NYX at about $17 costs more but brings smoothing and skincare style benefits the e.l.f. skips. If budget is the whole point, e.l.f. wins; if you want primer as skincare, the NYX justifies the gap.
You’ll Love It If
Oily skinned makeup wearers who need serious longevity should grab the e.l.f.; dry or textured skin types will prefer the NYX.
Skip It If
If you hate the feeling of product on your skin, skip both and use a lightweight moisturizer as your base instead.
FINAL VERDICT
For pure grip per dollar, the e.l.f. Power Grip Primer is unbeatable. But the NYX Marshmellow Primer is the nicer daily experience, blurring and hydrating while it holds. Pick the e.l.f. for long nights out and the NYX for everyday polish.
8.2 / 10
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