Air instead of extreme heat, Bluetooth personalization, and six attachments: the most famous hair tool on the planet asks a lot and gives a lot.
7.8
KADS SCORE
Quick Take
Owners report fast, shiny, salon level results with no burnt hair smell, and the automated curl sequence makes the original’s learning curve far gentler. But $650 is a serious ask, curls fall flat on some hair types, and the app features feel like garnish. It is excellent hardware with a price that demands commitment.
Loves
- Styles with Coanda airflow instead of extreme heat
- New Conical barrel styles closer to the root
- Bluetooth app personalizes heat and timing
- Six attachments cover drying, curling, and smoothing
- Owners report noticeably less damage over time
Not For
- Eye watering $650 price tag
- Curls can fall flat within hours on fine hair
- Not dual voltage, so it stays home on trips abroad
- Learning curve is gentler now but still real
The Details
Full Review
Quality
The hardware feels premium in the way Dyson products usually do: balanced weight, cool touch materials, and attachments that click in with a satisfying snap. Intelligent heat control checks airflow temperature constantly to keep it under 302 degrees Fahrenheit, which is the whole point of the tool. The new curl i.d. button automates the wrap, curl, and cold shot sequence, and owners say it noticeably reduces guesswork compared to the original Airwrap.
Value
At $650 it costs more than most hair dryers, curling irons, and round brushes combined, which is the awkward part: it genuinely can replace all three, so the math works if you style often. It goes on sale for $150 to $180 less a few times a year, and savvy owners wait for those windows. Against the Shark FlexStyle at under $300, you are paying a Dyson premium for refinement and the connected features.
You’ll Love It If
Buy it if you heat style several times a week and want to cut heat damage without giving up curls and blowouts.
Skip It If
Skip it if your curls refuse to hold with hot tools too, or if you mainly need a travel styler; this one is not dual voltage.
FINAL VERDICT
The Airwrap i.d. is the real deal: less damage, real versatility, and genuinely smarter styling than the original. But it is a $650 commitment, so wait for a sale and make sure your hair type actually holds a curl before you buy.
7.8/10
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